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sT. JOHN'S UNIVERSITY
sT. JOHN'S UNIVERSITY
sT. JOHN'S UNIVERSITY
Project Overview
The Campus Activities department of St. John’s University plays a pivotal role in fostering a vibrant school community. With over 100 student organizations, signature events, and an assortment of engaging social activities scheduled every semester, they create ample opportunities for students to connect, participate, and take pride in their St. John’s University experience.
We were tasked with two key objectives: redesigning the Campus Activities’ logo, and creating a digital experience for student org members to access for resources to help run a successful student organization.
For the logo redesign, we took a fairly simple approach — the logo consists of a monogram with the initials of Campus Activities that connect the two letters together, alluding to their mission to connect all students to their university pride. In the design of the “A,” is a torch that is a direct tribute to the torch that sits atop the D'Angelo Center, one of St.John’s University’s historic buildings.
The design approach of the web platform was centered around the goal of students being able to easily find whatever help they may need in running a successful organization.
To achieve this goal, we built one large database with different categories and sub-categories that allowed students to navigate with simplicity — creating a seamless digital experience.
To add to the digital experience, we developed and installed a custom chatbot agent that allows students to search for help in a more personable way. With this feature, students can interact with the agent to receive a quick response that will direct them to the page that contains the resources and/or answers they are searching for.
