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Radio One Philadelphia
Radio One Philadelphia
Radio One Philadelphia
Project Overview
Radio One is the largest urban radio network in the country with over 16 million weekly listeners and 61 broadcasts across 13 different markets. I partnered with Radio One Philadelphia to help create a new identity for one of their radio stations. The new radio station would feature R&B music ranging from the mid 90s to today’s newest hits.
Radio One’s vision was established through one key concern — today’s youth does not tune in to radio anymore. This led them to target the middle-aged demographic who still enjoy radio in their day-to-day commute.
To achieve this, we designed a visual identity to reflect the nostalgia that comes with the sound of traditional R&B music, taking inspiration from popular colors and cultural elements that were prominent in the 90s - 2000s.
